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Skype looks to brands and celebrities as it ups audience marketing

Skype has announced plans to boost its profile using exclusive content with brands and celebrities to better engage with users. The online video calling platform is working with smart TV manufacturers...

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Lady Gaga’s ‘Artpop’ debuts exclusively on O2 Tracks

O2 has extended its O2 Priority strategy of offering exclusive benefits and experiences to its customers with a unique partnership with Lady Gaga. The deal enables users of O2’s Tracks service a...

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